You have to cherish talent, and sometimes even seduce it... Because why would someone want to (continue to) work for you? So make sure that people see you as an attractive employer. To make the difference today, what you need above all is a strong reputation. That’s your 'employer brand'.
As a recruiter, discovering your 'brand' isn't always obvious. Employer branding is a journey, and we want to be your GPS. Via targeted recruitment, your own personnel and smart marketing. The 'war for talent' is a challenge for every organisation. Across all sectors, regardless of the business organisation or scale of operations. The 'brand' is an important factor that one opts for in the job application process. So it had better be attractive, clear and distinctive.
In the RCA Group vision, employer branding consists of four building blocks. Under the name Happy @ work we make sure that your employees also spread the word about your efforts in the area of work comfort. With Broad branding we establish the link between your marketing and your HR. On the level of Focused recruitment we give your brand maximum play in the specific online and offline recruitment ads. And with the Exit files we make sure that even someone who doesn't (any longer) belong to your organisation nevertheless disseminates a positive image.
Do you yourself have no idea what distinctive factor you should be highlighting as an employer? Then an interactive in-house session in focus groups on your employer brand might be something for you. What direction do you want to go as management? What profiles do you want to attract? What pitfalls should you avoid at all costs? How does the personnel experience your company? Discover your own cast-iron EVP (employer value proposition) thanks to a thorough RCA analysis of the work floor!
If the size of your company doesn’t really permit a detailed analysis in focus groups, or if you’d prefer to map out your entire business culture, the Employer Brand Scan® is the ideal solution. RCA is the exclusive partner of this unique service that makes it possible to do an in-depth analysis of your positioning as an employer in the job market. The results of the Employer Brand Scan® give you clear insights into your strengths and weaknesses and capture the motives and experiences of your employees. This makes it a perfect guideline and starting point for optimising your employer brand and adapting it to achieve maximum return in the field of recruitment and selection.
RCA Group recently prepared employer branding strategies for AZ Monica, Jessa Hospital, Acerta, Vandeputte and Carglass, among others.
RCA Group has several communication advisors who are specialised in employer branding:
Dirk Sas (senior communication advisor)
Marnick Vandebroek (communication advisor)
Svea Thielen (communication advisor)
Our marketing experts help your brand to conquer a sufficiently distinctive position in the market. Our PR specialists take every opportunity to draw media attention to your organisation. And in the meantime, our HR department puts the right recruitment mix into place.
Moreover, the unique collaboration of RCA as exclusive partner of the Employer Brand Scan® ensures that you can quickly and effectively assess your company culture and, within this framework, focus on optimising your employer brand.
