On the occasion of its 25th anniversary, AVL Woningbouw chose RCA to completely overhaul its house style. Since its inception, the construction company has built about 2,500 homes according to a unique formula - a turnkey house but tailor-made to the client's wishes. Even more than during the year of celebration, the restyling highlighted the company's future course with the building concept geared to new requirements for builders, society and the environment. AVL wanted to convey its message, both internally and externally, in a bold and daring way.
From a new logo, baseline and house style to using its own staff as photo models on the 20 metre square posters - as far as AVL was concerned, it even fell somewhat short of expectations. Ultimate eye catchers: the complete metamorphosis of the showroom facade, the unveiling of the new logo at a mega event where up to the very last minute, the guests were left in the dark about the event's real intention. In addition, in a single weekend the entire car fleet was re-lettered, a great achievement with the requisite impact on the urban setting. The cherry on the cake was the new AVL inspiration book and information guide in addition to the usual communication carriers such as billboards, illuminated ads, model houses, gadgets and advertisements.
These spectacular effects increased AVL's visibility with a self-enhancing result. The involvement of staff was increased internally. In the midst of a period of crisis, AVL dared not to spare any costs but to invest in communication and innovation. These efforts have also created a considerable dose of goodwill with customers, staff and partner companies.
